Web Design Statistics for 2017
“In a crowded market, having a website that simply serves as a brochure is no longer competitive.” — 2016 Small Business Marketing Trends Report Defining the market There were 320 million Internet...
View ArticleSearch Advertising Statistics and Trends
This overview of search advertising statistics and trends saves marketers from having to find the correct keywords to get the industry information they need. With this view into search advertising,...
View ArticleThe Growth of eServices: Stats and Trends
With mobile devices within easy reach of many customers, eServices are on the rise. Global revenue in the eServices market is expected to hit $106,977 million in 2017. The growth of eServices is...
View ArticleWebsite Metrics That are Critical to Sales Growth (And Measuring Website ROI)
According to a Statista report, 92% of SMEs consider their own websites to be the most effective digital marketing tactic. But which website metrics are these SMEs monitoring — and do they really...
View ArticleLinkedIn Marketing in 2017: What B2B Businesses Need to Know
LinkedIn has a new layout. This means that both brands and individuals must rethink their LinkedIn marketing strategy for 2017. The cleaner, sleeker look will be “more intuitive and focused to bring...
View ArticleMarketing Your B2B Technology Company? You Need These Tools
As a B2B technology marketer, you no doubt want the best tools to measure, boost, and grow your marketing efforts. Thankfully, we live in an era of innovative marketing tech. And you can invest in...
View ArticleB2B Inbound Marketing: Innovative Strategies You Need by 2018
By its nature, B2B inbound marketing is innovative — that’s why it works! But even within an inbound framework, marketers must stay up-to-date with technology to stay ahead. Here are three innovative,...
View Article20+ Content Marketing Statistics, and What They Mean for You
Editor’s Note: This post was originally published on Oct, 2016 and has been updated with new statistics and insights. Content still matters deeply to B2B business. In fact: A Regalix 2016 survey found...
View ArticleNonprofit Marketing Statistics: Preparing Your Strategy Through 2017
1,571,056 nonprofit organizations are registered in the United States. And for most of these nonprofit organizations, top communication goals include: Acquiring new donors Engaging community General...
View ArticleHow to Use Marketing Data for B2B Company Growth
Data is quickly becoming the preferred decision-maker in B2B organizations. And companies realize the need for improved data collection, analysis, and reporting. In fact: 42% of B2B marketing...
View ArticleTechnology Statistics for 2017 (And How They Impact B2B Marketing)
Our world is more connected than ever, and technology statistics say that B2B marketers are embracing innovation fully: 70% of survey respondents said they expect their marketing technology budget to...
View Article5 Reasons Your B2B Marketing Campaign is Failing (And How to Fix It)
Sometimes, your B2B marketing campaign won’t “work.” Your traffic or lead goals fall short, your team gets stressed, or you just don’t complete the pieces on time. While many factors can affect your...
View Article6 Myths About a Landing Page Strategy (That Will Actually Kill Conversions)
If you’re like 68% of B2B businesses, you use landing pages to strategically get more leads (Marketo). But just having these pages isn’t enough. Your landing page strategy is extremely important to the...
View ArticleInbound vs. Outbound: Statistics That Make a Difference
While many organizations use a combination of inbound vs. outbound marketing. tactics, recent 2017 statistics show that the majority of companies are finding success in inbound. But first, what is the...
View ArticleDigital Advertising Trends and Forecasts to Watch in 2017
What are the major digital advertising trends today? We’ve assessed some brand new reports to bring you important trends, tactics, and industry statistics for 2017 and beyond. Digital Advertising...
View ArticleStatistics and Trends for Nonprofit Website Content
Whether your goal is to increase donations, find new volunteers, spread awareness or promote an upcoming campaign, your nonprofit website content is the place to start. Your online content can do more...
View ArticleInternet of Things Market Analysis: 20+ Statistics on the IoT Opportunity
The Internet of Things (IoT) is growing at a rapid pace; Intel predicts 200 billion devices will be connected by 2020. Furthermore, the opportunities that comes with IoT are vast. And companies across...
View Article15 Digital Marketing Trends for B2B Technology Companies
As technology trends advance each year, redefining buyers’ expectations, so do digital marketing trends for B2B technology companies. So how can tech software, product, and service companies reach...
View Article15 Important Manufacturing Marketing Trends and Statistics
Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the...
View ArticleTop Strategies to Manage Marketing Data Overload And Increase Success Rates
Marketing executives can no longer complain that that data derived from marketing technology lacks actionable insight. Instead, with the majority of CMOs embracing new and fast-evolving marketing tech,...
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